Who is AG Insurance?
AG Insurance, based in Brussels, is a prominent Belgian insurance company founded in 1824. The company offers a wide range of insurance products, including life insurance, property insurance, and supplementary health insurance. As market leader in Belgium, AG Insurance is known for its reliability and customer service, catering to both individual and business clients.
As they want to ensure a perfect match between their products and the needs of their clients, AG Insurance wants to carry out a market survey with respect to pension planning, protection and financial support in case of death or disability, and this aimed at self-employed individuals and SME’s. They would like to check their knowledge of insurance products, whether their products match all the needs of this target group and which services would make the products more attractive for them.
What is the project about?
The challenge ahead: AG Insurance recognizes the need to enhance life insurance products for self-employed individuals and SMEs. Your task is to take charge as the head of marketing and product development, driving a comprehensive market survey to understand the unique needs and preferences of this target audience. You will work together with a professional partner to uncover valuable insights. Furthermore, you will dive into the survey results, analysing them and extracting key patterns. Based on this, you will have to formulate strategic recommendations that will make life insurance products more appealing to self-employed clients and SMEs. Lastly, you will explore the offerings of competitors targeting the same audience, providing valuable insights for AG Insurance.
Why join the team?
Joining the AG Insurance project with AFC offers a unique opportunity for hands-on experience in reshaping insurance products for a prominent player in the industry. You'll gain exposure to real-world challenges, industry best practices, and potential networking opportunities. Contributing to making insurance more appealing for self-employed individuals and SMEs aligns with environmental sustainability goals, providing you the chance to make a meaningful impact. Beyond technical skills, enhance your soft skills and experience personal and professional growth. We are seeking students with a keen interest in business, marketing, strategic insight, innovation, and (customer) psychology. Join us on this transformative journey with AG Insurance!
Join us on this journey!
Don't miss the chance to be part of a transformative project that pushes boundaries and creates real change. Your journey with AG Insurance awaits! Registrations are open from the 12th of Februay, so don’t hesitate to apply!