Phronesys Student Consultancy Project

Are you ready to embark on a strategic journey with AFC Leuven and Phronesys to explore international market opportunities? We present a compelling to conduct a market research initiative to pinpoint the top 5 most promising countries, paving the way for Phronesys' successful entry into the international market.

Who is Phronesys?

Phronesys, the owner, and developer of advanced software focusing on Quality, Safety, Health & Environment (QSHE) and ISO management systems, seeks to expand its global footprint. With over 20 years of experience, Phronesys offers a cloud application and a mobile app, streamlining QSHE and ISO compliance for businesses. As of now, the company operates in Aruba, Suriname, and the Benelux region, with ongoing market research in Scandinavian countries and the United Kingdom.

 

What is the project about?

The challenge at hand is to guide Phronesys in effectively entering the international market in 2024, attracting customers by focusing on the top 5 most promising countries for market creation. Your team has to identify key criteria for succes to rate various countries on, considering factors such as potential growth, language barriers, economic developments, and the willingness of countries to engage in international collaborations. Next, multiple countries will have to be analysed to determine which markets are the most attractive. The overarching goal is to develop a well-founded action plan for Phronesys' international expansion, incorporating a cost-benefit analysis. Furthermore, you will have to identify competitors and target companies to facilitate the expansion.

 

Why join the team?

This AFC project offers a unique opportunity to directly impact Phronesys' global expansion strategy. We are seeking students with a background or interest in economics, finance, international markets, and strategic management. If you possess analytical thinking, a data-driven mindset, and the ability to work in a structured and punctual manner, this is the ideal opportunity for you. Join us in providing innovative solutions and contributing to Phronesys' success in international markets! Furthermore, you will be required to be fluent in Dutch.

 

Join us on this strategic journey!

Ready to actively contribute to Phronesys' international growth and be part of pioneering solutions in market expansion? Join us on this exciting journey towards creating a solid foundation for Phronesys' success in the global market. Don’t hesitate to apply and be a key player in shaping the future of international market strategies!

 

Project timeline

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