Sales track (NL)

In this workshop, you will learn how to convey your goal or message succinctly to a specific audience. It is specifically tailored to sales, teaching you how to sell your goal/message to someone. Pitching is also crucial in a job application context. Later, you will often be asked, 'Why do you think you are the suitable person for this position?' It is important to respond quickly, appropriately, and to the point. These skills will be taught in this workshop.

If you see yourself as a negotiator in the future but don't know where to start, then this workshop is really for you! It specifically focuses on the psychology of persuasion and developing negotiation skills to confidently close deals. The workshop also covers mastering your emotions in different situations, how to approach a negotiation and what you absolutely shouldn’t  do. How do you deal with stalled negotiations to reach a resolution? Finally, the agreement must be documented; how do you best formulate it to prevent misunderstandings?

In this workshop, you will learn the basic principles of effective sales strategies. How do you communicate the value of your products or services to potential customers effectively? How do you maintain and build strong customer relationships for repeat purchases and word-of-mouth advertising? How do you develop skills to persuade and conduct customer-focused sales conversations? Additionally, understanding pricing is necessary to be profitable and appealing to customers. A market analysis is also crucial for this. What are the most suitable channels to sell your services or products? Finally, it is important to have an insight into developing a structured and targeted sales plan for the short and long term.

In this workshop, you will apply the knowledge you have acquired in previous sessions through role-playing scenarios. Through these role-playing scenarios, you will have the opportunity to practice your negotiation, strategy, and sales skills with fellow students in various situations.